Retail Sales Analysis & Customer Segmentation

Analyzed an Online Retail dataset to extract meaningful business insights and understand customer behavior.

The project included data cleaning and preprocessing, sales analysis, customer segmentation using RFM analysis and clustering, and building machine learning models to analyze customer behavior.

I also created an interactive dashboard to visualize sales, orders, customers, products, and key performance indicators.

The project combines Data Analysis, Machine Learning, and Data Visualization to turn raw data into actionable insights.