Mootery Rebranding | Visual Identity for a Saudi Car Auction Platform

A full rebranding for Mootery (موتري للمزادات), a Saudi online car auction marketplace.

The challenge was to build an identity that signals trust and transparency while still carrying the speed and momentum of live bidding.

What I delivered:

A new bilingual (Arabic + English) logo built around a three-bar mark. Each bar represents a stage of the bid, and the gold bar stands for the win

A mobile app icon, tested on both smartphone and smartwatch to make sure the mark stays clear at the smallest size

A deep blue palette with gold accents, for a premium and credible look

Social media designs: "Sold" announcement, LIVE auction with countdown timer, and a "+10,000 verified traders" trust post

A set of brand values (Speed, Trust, Transparency, Momentum, Precision, Bold, Digital) translated into one consistent visual system across all touchpoints