Amazon & Noon – SOSTAC Marketing Analysis

Developed a strategic marketing analysis for Amazon and Noon using the SOSTAC framework. The project examined the current situation of both brands and covered customer insights, SWOT analysis, objectives, segmentation, targeting, positioning, digital marketing tactics, action planning, and performance control.

Key areas covered:

Situation Analysis

Customer Insights & Target Customers

SWOT Analysis

Marketing Objectives using the 5S framework

Segmentation, Targeting & Positioning

Digital Marketing Tools & Tactics

Action & Control

Skills: SOSTAC Framework, Marketing Analysis, STP, Market Research, Strategic Planning, Digital Marketing.