Sales Performance Analysis for Online Stores

Interactive Sales Dashboard in Power BI – Sales Performance Analysis for Online Stores & Businesses

I designed an interactive sales dashboard that gives business owners a complete view of their sales performance on a single screen, so they can see where revenue comes from and what needs improvement

The dashboard answers:

• What are total sales? ($3.5M)

• Which product sells the most? (Gaming Laptop)

• Which region generates the highest revenue? (Central)

• Which sales channel performs best: Online, Corporate, Retail, or Marketplace?

• Who are the top salespeople, and how does revenue trend month by month?

What's inside:

• KPI cards for the key numbers

• Revenue by Salesperson: team performance ranking

• Monthly Revenue: yearly trend, with peak and slow seasons

• Sales Channel Revenue: revenue split across channels

• Product Revenue: best and worst performing products

• Region Revenue: side-by-side regional comparison

• Slicers for Region, Sales Channel, Salesperson, and Month, with all visuals updating together

Tools used: Power BI, Power Query for data cleaning and preparation, DAX for measures, and a clean dark theme that's easy to read.

Benefits for your business:

• Data-driven decisions instead of guesswork

• Know which products and channels deserve more investment

• Track team performance easily

• Save hours on manual reporting

I can build a dashboard like this on your own store data (Shopify, WooCommerce, Excel, or any other source) and tailor it to your needs.