ملف النماذج والأعمال السابقة

It’s Yasmin moustafa a content manager and brand specialist

With over 8 years of hands-on experience across diverse industries—including retail, beauty, real estate, e-commerce, and marketing agencies—I bring a proven ability to build impactful content ecosystems that drive engagement, performance, and brand growth.

Throughout my career, I have led end-to-end content strategy and execution, managing digital content across websites, e-commerce platforms, social media, CRM channels (Email, SMS, WhatsApp), and mobile apps. Currently, as a Content Manager at Deraah Company, I oversee content governance and strategy for three major brands, working closely with brand leadership to ensure consistency, performance optimization, and alignment with business objectives. My role involves content KPI analysis, SEO & GEO optimization, UX writing, CMS management, and conversion-focused content improvement.

Previously, I worked directly with CEOs and senior leadership at companies such asDeraah company ,Rose Villa Real Estate and Thakerah Perfumes, where I was responsible for brand storytelling, content strategy, campaign planning, and performance reporting. These roles strengthened my strategic mindset and my ability to translate brand vision into measurable marketing outcomes.

My background is strongly supported by international certifications from leading institutions, including:

Marketing Strategy Certification – Harvard Business School

Brand Management Credential (CBM) – AIPPM

Digital Content Strategy & Management – University of Illinois

Brand Identity & Strategy – IE Business School

UX Design Diploma – University of Michigan

Content Marketing & SEO Certifications – HubSpot, Udacity, EDRAK

These credentials reflect my commitment to continuous learning and my ability to apply global best practices to local and regional markets.

I am highly skilled in content strategy development, SEO-driven storytelling, UX optimization, CMS platforms (WordPress), KPI analysis, and cross-functional collaboration. I thrive in fast-paced environments, excel at managing workflows and teams, and consistently deliver content that balances creativity with data-driven results.

I would welcome the opportunity to contribute my experience and strategic insight to your team and help elevate your brand’s content performance and market presence. Thank you for your time and consideration.

Warm regards,

Yasmin Moustafa

Content Marketing Manager & Brand Strategist

Riyadh, Saudi Arabia