Project Title: Meta Ads Management: Generated 1,200+ Targeted Leads with High ROI

Strategized, launched, and managed high-converting Meta Ads campaigns (Facebook and Instagram) focused on generating direct sales and messaging conversations. The project scope included:

Optimizing custom audience targeting and ad creatives to drastically lower acquisition costs (achieving an exceptional 3.87 EGP per conversation).

Managing and scaling ad budgets efficiently to maximize Return on Investment (ROI) and minimize wasted ad spend.

Executing A/B testing on ad formats and visuals to identify top-performing variants.

Tracking daily performance metrics to ensure data-driven growth and continuous campaign optimization.