Product Page CRO: Optimizing Add-to-Cart Conversion Rates

Request: An online store receives a high number of product page views from paid ads, but the add-to-cart rate is significantly lower than expected.

Solution: Analyzed user behavior in GA4 to identify where visitors were losing interest. Reviewed the product page structure, images, product information, and CTA placement to identify potential friction points, then recommended an A/B test focusing on the product page CTA and value proposition.

Expected Result: Identify the main reason visitors are not adding products to their carts and improve the add-to-cart rate by making the product value clearer and the CTA more noticeable.