business intelligence analytics

The hospitality industry is one of the most data-rich sectors, generating large volumes of

transactional and operational data on a daily basis. Hotels, resorts, and accommodation

providers collect detailed records of bookings, cancellations, guest demographics, revenue

figures, and seasonal patterns. Analyzing this data through business intelligence tools enables

organizations to gain actionable insights and make data-driven decisions.

This project applies the three core pillars of Business Intelligence — Descriptive Analytics,

Predictive Analytics, and Prescriptive Analytics — to a real-world hotel booking dataset. The

goal is to build an interactive Power BI dashboard that uncovers patterns in booking behavior,

forecasts future demand, and delivers practical business recommendations to improve hotel

performance and profitability