Analyzed $109.9M+ in total sales, $15.1M+ in profit, and 1.03M+ units sold to evaluate overall financial and sales performance.
The project included:
• Data preparation and transformation using Power Query
• Data modeling and KPI development
• Analysis of sales, profit, cost of goods sold, and units sold
• Performance analysis across products, segments, and countries
• Discount analysis and its impact on sales performance
• Interactive drill-down views for detailed analysis
• Slicers and interactive visualizations to support business decision-making
• Development of an interactive Power BI dashboard
Tools: Power BI, DAX, Power Query, Data Modeling, Data Visualization