Case Study: E-Commerce Checkout & Cart Abandonment Optimization

Request: An online store receives strong traffic and high add-to-cart numbers, but suffers from a steep drop-off during the checkout process (High Cart Abandonment Rate).

Solution: Analyzed checkout behavior in GA4 and session recordings to locate drop-off points. Identified core friction factors—forced account registration, surprise shipping costs at the final step, and limited payment options—then recommended an A/B test introducing guest checkout, transparent shipping fees, and streamlined payment choices.

Expected Result: Eliminate checkout friction, lower the cart abandonment rate, and boost the overall E-commerce Conversion Rate and Revenue per Visitor (RPV).