Digital Marketing Analytics Dashboard

**Project Title:** Digital Marketing Analytics Dashboard

**Description:**

This project analyzes digital marketing data to evaluate campaign performance, audience engagement, traffic sources, and conversion results. The dashboard helps marketing teams understand which channels and campaigns generate the best results and provides insights for improving marketing performance.

**Key Features:**

* Total Impressions, Clicks, and Conversions KPIs

* Conversion Rate analysis

* Campaign performance over time

* Marketing performance by channel

* Top-performing campaigns

* Click-through and conversion analysis

* Audience segmentation

* Campaign ROI analysis

* Marketing trend analysis

**Tools Used:**

Microsoft Excel, Power Query, Power BI

**Skills Applied:**

Data Cleaning, Data Analysis, Data Modeling, DAX, Data Visualization, Dashboard Design

**Data Source:**

Excel / CSV marketing dataset

**Project Outcome:**

The dashboard transforms marketing data into actionable insights that help businesses evaluate campaigns, understand customer engagement, and improve marketing decisions.

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