TikTok Ads Campaign

Planned and structured a TikTok Ads campaign for an e-commerce business as a practical digital marketing project. The work included campaign objective selection, audience research and targeting, ad group setup, budget configuration, creative selection, primary ad copy, call-to-action setup, and ad preview. The campaign was structured using TikTok Ads Manager with a focus on reaching a relevant audience and creating an effective customer journey from ad exposure to purchase intent. This project demonstrates practical experience in TikTok advertising campaign setup, audience targeting, ad creative, and campaign management.