TSG Global Company — Corporate Brand Identity & Guidelines

Developed a complete corporate visual identity system for TSG Global Company, creating a professional and consistent brand language suitable for engineering, construction, and corporate environments.

The project included the development of a distinctive geometric logo system, brand color palette, typography, visual guidelines, photography direction, iconography, grid and layout systems, pattern usage, and co-branding rules.

The identity was extended across multiple real-world applications including corporate stationery, business cards, folders, document-control templates, safety and site materials, uniforms, fleet branding, digital platforms, and social media.

The final brand guidelines provide TSG with a scalable and consistent visual system that can be implemented across both digital and physical brand touchpoints.

KEY DELIVERABLES

• Logo Design & Logo System

• Brand Color Palette

• Typography System

• Brand Guidelines

• Logo Usage & Clear Space Rules

• Tone of Voice

• Photography Direction

• Iconography System

• Grid & Layout System

• Brand Pattern System

• Co-Branding Guidelines

• Corporate Stationery

• Document Control Templates

• Social Media Guidelines

• Operational & Corporate Applications