Digital Marketing & Growth Manager

Key Responsibilities & Achievements:

Search Engine Optimization (SEO) Management

Led and implemented comprehensive SEO strategies (On-page & Off-page), resulting in a

215% increase in organic traffic for the Fibo company website within 7 months.

Conducted in-depth keyword research and competitor analysis, achieving top 3 Google

search rankings for 45+ highly competitive keywords.

Executed successful Technical SEO audits, raising the Site Health Score to 98% on industry

tools like Ahrefs and SEMrush.

Tracked and analyzed performance using Google Analytics and Google Search Console,

leveraging data to increase average session duration by 40%.

Website Design & Development

Developed highly engaging, fully mobile-responsive UI/UX designs, contributing to a 65%

improvement in site loading speed (achieving load times under 2.5 seconds).

Implemented Conversion Rate Optimization (CRO) strategies and restructured landing

pages, leading to a 42% surge in the overall conversion rate.

Reduced bounce rate by 30% by enhancing the overall user experience and ensuring

seamless navigation.

Supervised ongoing maintenance and updates, ensuring top-tier security protocols and

maximum site stability with a 99.9% uptime.

Ad Campaign Management (Google & Meta Ads)

Managed monthly advertising budgets exceeding $3,000 across Google Ads and Meta,

utilizing highly precise audience targeting.

Maximized Return on Ad Spend (ROAS) to 450% through the continuous optimization of

campaign structures.

Decreased Cost Per Acquisition (CPA) by 35% during the first quarter of taking over the

campaigns, while strictly maintaining lead quality.

Executed intensive retargeting campaigns and A/B testing, increasing the Click-Through

Rate (CTR) by 3x compared to previous campaigns.