Sound you can see.
AURISCA is a premium audio brand, and this is the social media campaign I designed to launch its new Nova Pro headphones and Quantum Buds earbuds.
The idea was simple: two worlds, one signal. "The Lab" shows the product as a piece of precision engineering, dark, sharp and futuristic. "The Life" brings it into the sun, on real people, in real moments. Cyan is the thread that connects them.
One challenge I loved solving: making Arabic typography feel as futuristic as the tech itself.
Art Direction & Design: Sooni Gaad
Have a product that deserves a launch like this? Hit "Hire Me" and let's make your brand heard.
Thanks for listening with your eyes. 🎧