Marketing AI Predictor: Data to Conversions

Marketing AI Predictor: Data to Conversions

Developed a Machine Learning application to optimize digital marketing campaigns and predict customer conversion behavior.

• Built a regression model to predict campaign conversions using 166K+ campaign records.

• Built a classification model to predict individual user conversion probability using 8K+ user-level records.

• Performed data preprocessing, feature engineering, model training, and evaluation.

• Compared multiple ML algorithms and used Random Forest-based models for prediction.

• Developed and deployed an interactive Streamlit application integrating both models for real-time predictions.