Marketing Dashboard

Marketing Dashboard — Power BI

An interactive two-page Power BI dashboard analyzing marketing performance across platforms (Facebook, Instagram, Snapchat, TikTok) and subscription tiers. The dashboard tracks revenue, budget, conversions, and ROI through KPI cards, funnel visualizations, and trend charts, with a year slicer for interactive filtering.

Highlights: Custom dark UI theme · DAX measures for ROAS, ROI, CPC, and profit margin · Marketing funnel analysis (clicks → conversions → units sold) · Campaign-level ROI ranking

Tools: Power BI Desktop, DAX