Piccio's pizza project.

Piccio's pizza project.

A detailed project to revitalize the brand identity for a historic New York pizzeria, including a comparison of the old oval logo versus new distinct designs. The project showcases how the brand text—Piccio's, Pizza, EST. 1915, New York City—is integrated with symbols like an Italian heart and a slice of Neapolitan pizza to solve the brief's requirement for improved distant visibility while retaining the restaurant's authentic, traditional heritage. Application examples on napkins and merchandise confirm the design's effectiveness in real-world scenarios.