Case Study

The main challenge was to make Porser stand out, build purchase confidence, and drive sales without relying on product aesthetics alone.

My role:

1. Build Demand Before Black Friday

Started with organic content to build product awareness and generate interest before the campaign.

2. Create Authentic Product Content

Collaborated with a UGC creator to develop relatable video content that demonstrated the products and highlighted their value in a natural way.

3. Turn Attention Into Conversions

Launched paid campaigns using UGC Ads and Catalog Ads to reach potential customers and promote relevant products.

4. Remove Purchase Barriers

Introduced free delivery and highlighted the lifetime pattern warranty to strengthen the offer and increase customer confidence.

5. Monitor and Optimize

Analyzed campaign performance regularly and optimized the campaigns based on the collected data.

The results:

Over 1M+ in Sales