market research for TAM Academy

TAM Academy – UAE & Saudi Arabia Market Research

A market research and digital marketing strategy project developed for TAM Academy to evaluate the opportunity of expanding Egyptian-curriculum digital learning services into the UAE and Saudi Arabia.

The project analyzed the two markets from a digital, economic, social, technological, political, environmental, and legal perspective (PESTEL), with a focus on Egyptian families living abroad and their educational needs.

Key Areas Covered

Market Research: Analysis of the UAE and Saudi Arabian digital markets.

PESTEL Analysis: Identification of key market opportunities, risks, and regulatory considerations.

Target Audience: Egyptian parents and students living in the UAE and Saudi Arabia.

Customer Needs: Curriculum continuity, trusted Egyptian teachers, exam preparation, and flexible digital learning.

Digital Strategy: Analysis of platforms and digital accessibility to identify suitable marketing channels.

Market Entry Strategy: Proposed UAE and Saudi pilot approaches with localized landing pages, WhatsApp-assisted enrollment, and content testing.

Value Proposition: Positioning TAM Academy as a trusted bridge to the Egyptian curriculum for families abroad.

Project Outcome

The research recommended starting with a UAE pilot due to its digital density and using a Saudi city-level pilot to test scalability, supported by trust-based content and WhatsApp-assisted enrollment.

Tools & Skills: Market Research · PESTEL Analysis · Digital Marketing · Competitor Research · Customer Segmentation · Go-to-Market Strategy · Content Strategy · Data Analysis