EUNOIA BRANDING

For this project, I developed a complete branding guideline for a Pilates studio, taking the brand from the initial concept through to a fully defined and consistent visual system.

The process began by identifying the brand’s core personality and visual direction, with a focus on balance, movement, wellness, elegance, and a premium fitness experience. The goal was to create an identity that feels modern, refined, calming, and distinctive while remaining practical across different brand touchpoints.

I worked on establishing the visual language of the brand, including the color palette, typography system, logo usage, graphic elements, imagery direction, layout style, and overall art direction.

The branding guideline was designed to ensure consistency across all applications, from social media and marketing materials to printed collateral, signage, and in-studio communication.

My role covered the full creative process, including concept development, brand direction, visual system creation, art direction, application design, and the final preparation of the branding guideline.

The final result was a cohesive and flexible visual identity that reflects the Pilates studio’s values and creates a strong, recognizable, and premium brand presence.