RUSH UNIT — Sportswear Brand Identity & Campaign

RUSH UNIT is a fictional sportswear and streetwear brand built around movement, confidence, and individual expression.

The identity pairs a dynamic RU symbol with bold condensed typography and a distinctive deep purple and aqua palette. Dramatic camera angles and oversized silhouettes carry that energy into the campaign, featuring Egyptian-inspired male and hijabi female characters.

The project explores logo design, visual identity, apparel graphics, packaging, product mockups, and digital brand applications, bringing the brand into everyday contexts.

An independent concept project featuring AI-assisted imagery and mockups.