ARIN — Moroccan-Inspired Beauty Brand Visual Identity

ARIN is a visual identity for a beauty and personal-care brand specializing in Moroccan-inspired beauty products, combining luxury, natural elements, and femininity.

The identity is built around black and gold as the primary colors, highlighting luxury and sophistication, with touches of sage green, terracotta, and cream to create a natural and warm feeling. The logo combines the letter “A” with botanical elements and decorative details inspired by Moroccan architecture and heritage.

The identity is applied consistently across shopping bags, product packaging, business cards, stationery, cosmetic bottles, and decorative patterns, giving the brand a cohesive, elegant, and premium presence.

Overall brand character:

Luxury • Moroccan Heritage • Natural • Feminine • Elegant • Premium Quality