"MixMyGloss: AI-Custom Lip Gloss Concept for Sephora"

A marketing strategy project introducing MixMyGloss, a proposed new product for Sephora — an AI-customized lip gloss that lets customers personalize their shade, finish, scent, and lip benefit through the Sephora app. The project covers:

An analysis of Sephora's strengths in digital marketing

The 5 Stages of the Consumer Decision Process applied to the product

Product name, logo, and packaging color justification

A detailed marketing action plan with specific tactics and KPIs for each stage of the customer journey