بورسعيد

El Matary — Brand Campaign & Creative Visuals

The Challenge

El Matary needed a distinctive and engaging visual presence that could communicate its brand identity, products, and overall experience in a modern and appealing way.

The Approach

I developed a cohesive visual campaign built around the brand’s existing identity, combining creative art direction, graphic design, photo compositing, product presentation, and social media content.

The campaign included multiple visual concepts: lifestyle-oriented brand imagery, product and flavor presentation, promotional compositions, and a location-based visual highlighting the brand’s presence in Port Said.

For each composition, I focused on maintaining the brand’s visual identity while carefully balancing composition, typography, color palette, lighting, subject placement, and visual hierarchy. The goal was to create variety across the campaign without losing consistency or brand recognition.

The Result

The final campaign created a unified visual language for El Matary, presenting the brand in a modern, friendly, and commercially engaging style suitable for social media and digital advertising.

The project demonstrates my ability to take a brand identity and transform it into a complete set of campaign-ready visual assets, rather than treating each design as an isolated piece.

My Role: Graphic Designer & Art Director

Services: Campaign Design • Art Direction • Branding • Social Media Design • Photo Compositing • Product Presentation • Advertising Design • Visual Storytelling