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IGNIS comes from the Latin word for FIRE, representing heat, energy, passion, and transformation.

Created as a modern fast-food concept, IGNIS brings the intensity of fire into every bite, from burgers and pizzas to crispy sides.

The brand is built around the idea that great food should be bold, energetic, and unforgettable.

Its visual identity combines deep, powerful tones with fiery accents to reflect the heat and character of the concept.

The goal of the branding is to create a strong, recognizable, and contemporary identity that connects food with emotion and experience.

In the following slides, you’ll discover how this concept is translated into IGNIS’s logo, colors, typography, packaging, social media, and other brand applications.

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