Bedir Recliner | furniture

Bedir Recliner: From B2B to B2C

Bedir Recliner had built a solid name in Egypt's furniture trade, known among dealers and distributors for quality and craftsmanship, but never built to speak directly to a customer. I led the full rebrand to help them make that shift, from the visual identity to the everyday voice of the brand.

That meant a new logo, color palette, and typography built to feel warmer and more personal without losing the sense of quality they'd already earned. It also meant a complete social media direction: designing the posts, writing the captions, and shaping a feed that told a story about comfort and home instead of just listing specs, since that was the language a new B2C audience actually responds to.

The result was a brand that could finally sell to people directly, not just to the trade, with an identity strong enough to carry Bedir Recliner from showroom catalogs into people's living rooms.