Pitaya Herbal Tea Branding

I developed a complete visual identity for “Pitaya Herbal Tea,” a herbal tea brand inspired by the dragon fruit. The project included creating the brand concept, logo design, color palette, typography, visual elements, and packaging designs for different tea flavors.

The visual identity was designed to communicate a fresh, natural, and energetic personality while maintaining a cohesive and recognizable look across all brand touchpoints. The packaging was customized for each flavor while keeping the overall brand system consistent.