HANIN pyjama Brand Visual Identity

This project is a visual identity and packaging design for HANIN inspired by the feeling of comfort, a sleepwear brand with a soft, feminine, and playful aesthetic. The project includes the design of a branded shopping bag, wrapping paper, Seal sticker, and hang tag.

The visual identity combines soft pastel colors, delicate illustrations, and elegant typography to create a cohesive and charming brand experience that reflects the brand’s cozy and feminine character.