Sales _Performance _PowerBI

#Sales & Customer Demographics Performance Dashboard

Tool used: Power BI | Power Query | DAX

Project Overview:

Developed an interactive and dynamic Power BI dashboard to analyze sales performance, evaluate regional market value, and understand customer purchasing behavior to support data-driven decision-making.

Key Features & Insights:

Financial Metrics: Analyzed total revenue and tracked the average revenue per transaction to evaluate sales efficiency.

Time-Series Analysis: Formulated custom DAX expressions to calculate the Month-over-Month (MoM) growth rate, identifying seasonal sales trends.

Geographical Analysis: Segmented data to discover the top-performing cities by sales volume and compared them against the average revenue per city to detect high-value regional markets.

Product Performance: Identified the best-selling products to help optimize inventory management.

Customer Segmentation: Visualized customer distribution by gender to assist the marketing team in tailoring targeted campaigns.

High-Value Transactions: Isolated and highlighted the top 10 major transactions to identify key accounts and high-spending customers.