FASS | فَص — Gourmet Popcorn Packaging Design

FASS (فَص) is a concept packaging system for a premium Egyptian gourmet popcorn brand. The design challenge was rooted in identity: express an authentically Egyptian character without relying on clichés like pyramids, pharaonic symbols, or the national flag — letting typography, color, and graphic language carry that identity instead. The logotype reimagines the Arabic word "فَص" as a bold, contemporary mark, paired with a clean corn illustration that ties directly to the product. Each of the three flavors — Classic Salt, Caramel, and Cheese — carries its own color identity while staying unified under one consistent visual system: matching layout structure, organic-shaped calorie badges, and a shared typographic voice across the range. The result is a packaging line designed to stand out on the shelf while still feeling like one cohesive family of products.