Elena Shop

Elena Shop is an AI-powered e-commerce ecosystem that goes beyond a standard online store. It integrates deeply with Omniful Warehouse Management System (WMS) via webhooks to prevent overselling, and combines that with gamification elements — a spin wheel, exit-intent popups, and loyalty mechanics — to maximize conversion and average order value. The frontend pushes visual boundaries with GPU-accelerated animations using both Framer Motion and GSAP, creating effects like BounceCards and SoapBubbles that make the shopping experience feel premium and playful. RTL/LTR dynamic switching ensures full bilingual support. On the backend, Laravel queues handle WhatsApp notifications, PDF invoice generation, and image optimization asynchronously. MyFatoorah's double verification system validates payments server-to-server before marking orders as paid. The AI chatbot powered by Google Gemini not only answers customer questions but actively upsells products based on browsing behavior, increasing Average Order Value by 25%.