car repair

Instead of creating another social media campaign that simply promotes the workshop

I decided to shift the focus to the customer.

I built the content strategy around everyday situations that drivers in Saudi Arabia experience—unexpected breakdowns, maintenance concerns, strange car noises, and the stress that comes with them. The goal was to make the audience feel understood before presenting the workshop as the solution.

To support this idea visually, I chose a monochrome style. By limiting the color palette, the attention naturally stayed on the customer, their emotions, and the story behind each post rather than on decorative elements.

My Role

Content Strategy

Creative Direction

Social Media Design