Dukkana — SaaS E-Commerce Platform for Small Merchants

Project description.

Problem: Small merchants lacked technical skills to create online stores, resulting in lost sales and limited digital presence.

Process: Competitor analysis (Shopify, Salla) → user interviews with 5 merchants → journey mapping → heatmap analysis → responsive design system → interactive prototyping → usability testing with 4 users → collaboration with dev team

Achievement: 40% increase in task completion; checkout reduced from 5 steps to 3; platform live at dukkana.online