"The custom lettering was drawn from scratch to feel grounded and bold, while the neon green on deep black palette keeps the brand feeling modern and high-energy without being loud. Forge Fit is a fitness brand built around the idea that strength has a shape. The logomark fuses wings and a dumbbell into a single symbol — speed and power in one mark.
The identity was tested across gym signage, apparel, accessories, and digital screens to ensure it holds up at every scale."