Paid Campaign Strategy

MG Meuble: Two-Phase Lead Generation Campaign

This end-to-end digital campaign established a brand footprint for MG Meublez across Tetouan, Tangier, and Al Hoceima.

Phase 1 (Awareness): High-quality video reels built a high-intent audience, driving a 44.4% hook rate and 1.27 million views.

Phase 2 (Conversion): We retargeted warm users (50%+ watch time) to drive catalog downloads and showroom visits.

Key Results: From a $290.19 ad spend, we generated 350 leads at a $0.83 CPL. This yielded 13 formal quotes and 2 signed contracts, achieving a highly efficient $145 CAC.