LinkedIn Content Strategy

The Challenge: SIMC’s exhibitors declined due to outdated cold-calling. Research showed 70% of prospects saw zero digital presence before being pitched, missing budget windows.

The Action: I shifted acquisition to an inbound B2B ecosystem. I launched a value-driven email retention loop and revitalized their LinkedIn with targeted educational content.

The Impact: Shifted primary acquisition to inbound digital leads. This organic strategy expanded reach, growing participation from 35 to 101 exhibitors (a +140% YoY increase).