Branding – Social Media Campaign

This project presents a creative social media campaign developed for City Scent, focusing on building a premium and visually consistent brand presence across digital platforms. The campaign combines elegant product presentation, luxury-inspired art direction, and modern graphic design to create engaging content that reflects the identity of the fragrance brand.

The visual approach emphasizes clean layouts, sophisticated typography, refined color palettes, and carefully crafted compositions that highlight each perfume while maintaining a strong and recognizable brand aesthetic. Every design was created to balance creativity with marketing objectives, ensuring that the products remain the focal point while delivering a memorable visual experience.

The project includes concept development, creative direction, social media design, image retouching, visual composition, color grading, and branding consistency across multiple campaign assets. Each post was designed to enhance audience engagement, communicate product value, and strengthen the brand's premium positioning in the competitive fragrance market.

This work demonstrates my approach to luxury branding and social media design, combining strategic visual communication with high-end aesthetics to produce content that is both visually impactful and commercially effective.