Business Analytics Application/Application of Business Analytics

For this evaluation, the SuperStore Sales Dataset is used in RStudio to provide some useful business insights. The data comprises details of retail orders, like sales, profit, discount, quantity, category, region, shipping cost etc. The analysis of the data included data exploration, data cleaning, data transformation, data segmentation and descriptive analytics, where the aim was to find out the patterns of the sales and profits. An additional linear regression model was also developed which was used to predict profit and assist in the making of better operational and strategic decisions.