ghareeb lighting

Gharib Lighting

Gharib Lighting is one of Alexandria's leading lighting retailers, offering a wide range of modern lighting solutions for homes and commercial spaces.

As the Growth Marketing & Social Media Specialist, I was responsible for developing and executing the brand's digital marketing strategy to strengthen its online presence, increase customer engagement, and support business growth.

My Responsibilities

Developed and managed the social media content strategy.

Planned and executed monthly content calendars aligned with business goals.

Created engaging campaigns for product launches, seasonal promotions, and showroom activities.

Directed creative content production, including product photography, reels, and promotional videos.

Managed Meta advertising campaigns to increase brand awareness and generate qualified leads.

Ensured consistent brand identity across all digital platforms.

Monitored campaign performance and optimized content based on analytics and audience behavior.

Project Highlights

Successfully promoted new product collections and seasonal campaigns.

Produced high-performing social media content that increased audience engagement.

Supported the launch and promotion of new showroom initiatives through strategic digital campaigns.

Strengthened the brand's online presence with creative, data-driven marketing solutions.

This project reflects my ability to combine growth marketing, content strategy, creative direction, and performance marketing to help retail brands build stronger customer relationships and achieve measurable business growth.