DR heba el komy

As the Growth Marketing & Social Media Specialist, I was responsible for planning and executing the clinic's digital marketing strategy, with a focus on educating patients while creating content that encourages appointment bookings.

Scope of Work

Social Media Strategy & Content Planning

Creative Content Direction

Professional Media Production

Medical Photography & Videography

Reels & Short-form Video Production

Creative Copywriting

Social Media Design Direction

Marketing Campaign Planning

Meta Ads Creative Assets

Creative Approach

The content strategy focused on addressing common concerns related to general surgery and women's health in a simple, trustworthy, and engaging way. Through educational reels, patient-focused storytelling, and premium visual production, the content was designed to increase awareness, build credibility, and encourage more patients to take action.

Special attention was given to showcasing the clinic's professional environment and all-female medical team, helping patients feel more comfortable and confident when seeking treatment.