DIY Arabia

DIY Arabia

Content Strategist | Campaign Lead | Video Producer

**Campaign:** *متأجلش الفكرة*

I developed the campaign concept "متأجلش الفكرة", encouraging people to stop postponing home renovation ideas and start transforming their furniture and spaces using DIY Arabia products.

**My Responsibilities**

* Created the campaign concept and messaging.

* Built the content strategy around solving customers' real home improvement problems.

* Wrote educational and conversion-focused content.

* Planned visual concepts with the design team and supervised execution.

* Produced and edited product demonstration videos.

* Published and optimized content across the company's social media channels.

**Results**

The campaign relied primarily on organic content and achieved significant growth, generating:

* 1.7M+ Post Impressions

* 97K+ Engagements

* 178K+ Page Likes

* Multiple viral posts exceeding 100K–180K organic reach

All achieved through content strategy, educational storytelling, and creative execution rather than heavy reliance on paid advertising.