Marolina | Hair Care Brand

Content Strategy & Social Media Management

**My Role**

* Developed the brand's content strategy and creative direction.

* Created content ideas, scripts, and educational campaigns focused on hair care.

* Planned and supervised the visual execution with the design team.

* Shot and edited short-form videos for social media.

* Managed collaborations with micro-influencers, including outreach, product seeding, and campaign coordination.

* Created content designed to generate organic reach without relying on paid advertising.

**Results**

The content consistently achieved strong organic performance, with multiple posts reaching thousands of users and generating high engagement through content quality and educational storytelling rather than paid promotion.