Marketing Campaign Performance Dashboard | Power BI

Designed and developed an interactive Marketing Campaign Performance Dashboard using Power BI to monitor and analyze campaign effectiveness. The dashboard provides key insights into impressions, clicks, click-through rate (CTR), return on investment (ROI), acquisition cost, and campaign performance across different companies, channels, and locations. The project includes data cleaning and transformation using Power Query, data modeling, DAX measures, and interactive visualizations to support data-driven decision-making.