MATCHA SEPTEMBER CAMPAING - GUILLAM COFFEE HOUSE UK

Campaign Objective:

Increase matcha sales through educational and experience-driven content.

Performance Results:

Matcha drink sales increased from 613 to 1,090 drinks during September

Sales growth: +77.81% compared to the previous period

Educational content directly supported measurable sales growth.

Key Takeaway:

Educational content, when paired with strong visuals and Reels, proved effective in driving both audience engagement and measurable sales impact.

September Matcha Campaign — Sales Growth Case

As Social Media Specialist: