DEAL — Designing an End-to-End Home Ownership Ecosystem

DEAL is an end-to-end home ownership ecosystem designed for the Egyptian market. The platform goes beyond property discovery by connecting users with finishing services, furnishing marketplaces, vendor experiences, and property exchange solutions.

This case study explores how I structured complex user journeys across web and mobile platforms while balancing discovery, marketplace interactions, and multi-sided product experiences.

Key focus areas:

• Property Discovery Experience

• Information Architecture

• Marketplace Design

• Cross-Platform UX

• Vendor Experience

• Product Ecosystem Thinking