HelpJuice Pricing Page Redesign

This case study explores the redesign of the HelpJuice pricing experience, focusing on improving pricing clarity, plan comparison, and conversion confidence.

The project aimed to reduce decision friction by introducing clearer plan hierarchy, dynamic pricing interactions, and a more scalable pricing structure that helps users understand costs as their team grows.

Through heuristic evaluation and product-focused design decisions, the final solution delivers a cleaner, more conversion-oriented experience while maintaining consistency with the HelpJuice brand.

Role:

Product Designer

Responsibilities:

UX Analysis

Interaction Design

UI Design

Visual Design

Tools:

Figma, Figma AI, ChatGPT