Industrial & Contracting Website

Niche: Industrial Services

Challenge:

A B2B industrial services company with low organic visibility and

poor click performance despite operating in a high-demand niche.

What I Did:

Optimized 15 articles for intent shifts across service clusters

Improved keyword positioning for high-value service pages

Built targeted backlinks for contract keywords

Set up and verified GA4 tracking

Monitored LLMs visibility and organic performance via GSC

& SEMrush

Results:

Clicks grew by 27% (2.33K → 2.97K)

Impressions increased by 48% (182K → 269K)

Average position improved from 19.3 → 10.6