Systematic Review (PRISMA) – AI in Digital Marketing | Q1 Journal

A full Systematic Review following PRISMA 2020 guidelines, including a bibliometric analysis conducted with VOSviewer and Biblioshiny. A total of 328 documents were retrieved and analyzed from Scopus, from which 50 studies were selected for thematic synthesis. The review includes scientific maps of keywords and thematic evolution, and contains 31 references formatted in APA 7th style. The manuscript is ready for submission to Q1/Q2 journals.