Info page skylee

After implementing the marketing plan for Skylee, I monitored and analyzed the page's performance using Instagram Insights. During the campaign period, the page achieved 21,213 views and reached 3,934 accounts, representing a 153.8% increase in reach. Additionally, 62.1% of the views came from non-followers, indicating successful brand exposure beyond the existing audience.

The analysis also showed that Reels were the top-performing content type, generating 57.8% of total views, followed by Stories (29%) and Posts (13.2%). This project enhanced my skills in social media analytics, performance tracking, and evaluating marketing campaign effectiveness.